Pre-paid card cinema ticket
How it works:
- Cards can be delivered in-pack, or mailed dependent on mechanic
- Customer collects tokens/codes from promotional packs and applies for ticket which is in the form of a pre-paid MasterCard
- The card is mailed to qualifying customers if not delivered in pack
- Participating cinema swipes the card just like a credit card without chip & pin, and takes the amount loaded onto the card
- This would have enough money loaded for a Adult, Child or Multi tickets dependant on offer
- HMM reimburse the cinema in full for the cost of the free tickets redeemed
- Only cost of tickets redeemed, not despatched are charged to client
- Operates on the MasterCard/Maestro network

